XS.com names Hanna Le Vietnam business development head

XS.com has appointed Hanna Le as regional director of business development for Vietnam, bringing her back to the firm as it looks to deepen local partnerships and expand in the market. The move underscores the broker’s push to strengthen its regional presence and growth strategy in Vietnam.

Why it matters: - XS.com is putting an experienced local executive back in charge of growth in Vietnam. - The appointment is aimed at strengthening partner relationships, expanding the company’s footprint and supporting long-term business development in a key Southeast Asian market.

What happened: - XS.com appointed Hanna Le as regional director of business development for Vietnam. - The announcement was made Nov. 4, 2026. - Le is returning to XS.com after previously serving as country director. - The company said Le will lead business development efforts in Vietnam and work closely with regional and marketing teams.

The details: - Le will focus on building partner relationships, finding new growth opportunities and increasing XS.com’s local presence. - XS.com said her role will include aligning initiatives with the needs of Vietnamese clients and partners. - Before rejoining XS.com, Le was business development director at GTCFX, where she led the commercial team and managed partner relationships. - She previously served as country director at Radex Markets, overseeing business development and retail sales teams, as well as hiring, training and local market planning. - Le also worked as sales manager at Info Finance – CFD Media, supporting brokers entering Vietnam through brand-building, industry relationships and targeted marketing. - Her background also includes a senior commercial role at Shinhan Bank. - Le said she is excited to strengthen XS.com’s local presence, build strategic partnerships and create new opportunities for partners and clients. - XS Group commercial director Wael Hammad said Le’s market knowledge, leadership experience and familiarity with the organization make her a strong fit for the role.

Between the lines: - The hire signals that XS.com is leaning on executives with direct Vietnam market experience to speed up expansion. - Bringing back a former country director suggests the company values continuity and local relationships as it scales in the region. - The focus on partnerships and market access points to a growth plan built around distribution and client acquisition rather than broad rebranding.

What's next: - Le is expected to help XS.com deepen its partner network and identify new commercial opportunities in Vietnam. - XS.com said her work will support the company’s broader regional growth strategy and its effort to build on its international platform and services. - The company will likely continue prioritizing Vietnam as part of its Asia-Pacific expansion.

The bottom line: - XS.com is betting that a familiar market specialist can accelerate its next phase of growth in Vietnam.