Deception technology market seen topping $6.9 billion by 2030

The global deception technology market is forecast to grow 16% annually through 2030, driven by more sophisticated cyberattacks, cloud adoption and zero-trust security. Asia-Pacific and the U.S. are expected to lead growth as vendors push AI-powered deception tools into enterprise security stacks.

Why it matters: - Deception technology is moving from niche cybersecurity tool to a broader enterprise defense layer as attackers use ransomware, phishing, zero-day exploits and insider tactics. - The market’s projected growth signals rising demand for proactive threat detection, especially in sectors handling sensitive data and critical infrastructure. - The segment is still small relative to the wider software and IT markets, but it is growing fast enough to attract major security vendors and specialized players.

What happened: - The Business Research Company said the deception technology market is projected to reach $6.97 billion by 2030. - The market is forecast to grow at a 16% compound annual growth rate through 2030. - Asia-Pacific is expected to be the largest regional market in 2030 at $2.6 billion, up from $1.1 billion in 2025. - The United States is projected to remain the largest single-country market in 2030 at $1.9 billion, up from $1.0 billion in 2025.

The details: - Network security is expected to be the biggest deception stack segment in 2030, accounting for about 33% of the market, or roughly $2 billion. - The market is segmented into solutions and services. - Buyers include small and medium enterprises and large enterprises. - Deployment options include on-premise and cloud-based systems. - Vertical adoption spans BFSI, energy and utilities, government, healthcare, telecom and IT, manufacturing, retail and other sectors. - The strongest growth drivers include sophisticated cyberattacks, remote work, cloud expansion, zero-trust security, tighter regulation and higher cybersecurity spending. - Deception tools are being used to monitor users, endpoints, credentials and cloud workloads through deceptive environments and behavioral detection. - Global rules such as GDPR and CCPA, plus sector-specific compliance requirements, are pushing more investment in advanced threat detection. - Core opportunity areas include application security, data security, endpoint security and network security, which are expected to generate more than $4 billion by 2030. - The report said SentinelOne Inc. led global sales in 2025 with a 1% market share. - Notable companies in the market include Acalvio Technologies, TrapX Security, Illusive Networks, Thinkst Canary, Fortinet, CounterCraft Security, Darktrace, Fidelis Cybersecurity, Cymmetria, Guardicore, Allure Security Technology, RevBits, TopSpin Security, Deceptive Bytes, CyberTrap Software, Minerva Labs, Palo Alto Networks, Lupovis and Cynet. - The market is relatively fragmented, with the top 10 companies accounting for about 2% of revenue in 2025.

Between the lines: - The report points to a market shaped by two forces at once: more aggressive attacks and a shift toward architectures that assume breaches can happen. - AI is becoming a differentiator as vendors build deception platforms that can identify attacks earlier and disrupt automated intrusion campaigns. - The competitive landscape remains open, which suggests room for both large security vendors and smaller specialists to win share through product integration and innovation. - The report says AI-powered deception is increasingly tied to cloud and identity security ecosystems, which reflects where enterprise defenses are concentrating.

What's next: - Asia-Pacific’s growth will likely be driven by increased spending on AI-powered cybersecurity, cloud-native and hybrid IT environments, and stricter regulatory demands in China, India, Japan, South Korea and Southeast Asia. - U.S. demand is expected to stay strong as federal defense and intelligence agencies, banks, healthcare providers and critical infrastructure operators expand deception deployments. - Vendors are expected to keep adding adaptive decoys, automated threat intelligence and deeper integration with security orchestration, automation and response systems. - Acalvio Technologies introduced 360 Deception in March 2026, an AI-powered platform aimed at countering AI-based attack automation using dynamic decoys, honeytokens and deceptive environments.

The bottom line: - Deception technology is emerging as a fast-growing cybersecurity category, with AI and zero-trust adoption helping push it toward a nearly $7 billion market by 2030.